With growing urge of mobile apps, website development has become a challenge. The web developers have started to refresh some ideas to make it more versatile as the number of smartphone users have increased.
There are 48.7% population using desktop and laptop vs. 51.3% population using mobile internet as recorded by StatCounter Global Stats.
This 48.7% of the population can’t be ignored. In fact, the website development process can be expanded to give this population an unique experience. The millennials still prefer to check the products they wish to buy in a full length screen of their desktop or laptop. The number of mobile web users is comparatively higher than that of mobile app users. Which leaves us with the innovative trends to improve the website experience. Here are few of the trends to modernize your website development and design process in 2017.
This framework enables quick and easy responsive web app creation facilitating developers to quickly start writing code that’s unique to the application. Angular.js creates and manages animation timelines and offer engaging experience for the users.
AMP — Accelerated Mobile Pages
“Accelerated Mobile Pages (AMP) helps to get rid of the bounce rate.”
AMP is a Google collaborated programme that enables the content on your phone to load faster. It is an open source initiative to create mobile optimized content that loads instantly everywhere.
A recent study done by SEO PowerSuite shows that 23% of the companies are currently implementing AMP whereas 29% are planning to implement soon.
AMP helping the businesses
- Improved search engine ranking
AMP isn’t a standard for the page ranking but mobile-friendliness and faster rate of loading is. It indirectly helps the company web pages to boost on SEO ranking.
- AMP labelled web pages
While searching on the net, the top results are labelled as ‘AMP’ which suggests that these pages are mobile friendly. This again will benefit in SEO ranking.
- AMP Visitor Analytics
The need to monitor the visitor behaviour is a must for any business nowadays. With AMP visitor analysis, you can choose from two tags which will automatically track visitor data such as visitor counts, new vs. returning, clicks/conversions, video and link tracking and more.
BBC, New York Times, News Corp and Washington Post are few of the Publishers supporting AMP.
Twitter, Pinterest, WordPress.com, Adobe Analytics and LinkedIn are few of the Technology providers supporting AMP.
Responsive website designing
Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically. The fluidity trend will continue to be a successor. Each of your website development projects will be expected to exhibit responsiveness and thus, build sound websites.
- Google recommends it
Google recommends responsive web designing stating it as the industry best practice. Moreover, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
- Multiple device compatibility
One of the most appealing aspects of responsive web design is that a it can provide an awesome user-experience across multiple devices and screen sizes.
Few examples of responsive website developed by us:
Artificial Intelligence — AI
There are many ways in which AI is implemented in website and web app development these days. Some of the tech giants, such as Google, Microsoft and Facebook, have been releasing their AI technology to be used by the public. One of the aspect of integrating AI along with website development is Chatbot.
Chatbot development and integration in your website ensures that your website doesn’t only give static information to the users but also conversates with them. Many e-Commerce niche like Amazon and Domino’s have started to develop their own conversation bots to offer a wonderful shopping experience.
Bright and Bold graphics
Bright graphics is in trend for the websites that wants to attract the users. Bright and bold does not only indicate the color and text, it indicates the appearance.
Using dynamic graphics that attract the audience will surely ensure you a good traffic over your website.
Ready to redefine web designing and development?
Niralcube will be immensely happy to guide you with your idea of website development. With hands on experience in website development and designing, we ensure a desired outcome.